Essay Writing Tips - How to Get a Good Education

Essay Writing Tips - How to Get a Good EducationWith the proliferation of online sources of agriculture essay samples, a lot of writing has shifted from a real world classroom environment to a virtual one. Before you start writing your agricultural science essay, consider these points. By following these rules, you will be more successful with your essay.The best essay samples include first the organic research paper that can help you understand the basics of farming. A good writer who writes these papers is going to leave a lasting impression on your readers. A lot of people today are interested in the topic of organic farming. So, an essay about this subject is definitely one that is worth learning.However, before you start writing your essay, you might want to download an essay sample from the Internet so that you have enough information to write your own essay. Do not forget to check the authenticity of the essay samples as well. One way to determine this is to compare it with th e essay samples that are available online.If you are working on a project, always read the terms and conditions that each essay sample offers you. This will give you a solid idea on how to proceed on your writing. And, if you are writing your own essay, be sure to make a list of all the points that you want to make clear to your readers. This will make your work easy as well as faster.One thing that you should be careful of when writing an essay is using verb tenses. Be sure to know the difference between future and past tense when writing. Also, it is important to make an observation about the progress in a field as well as analyze the trends that have taken place.There are many other important points that are included in many of the essay samples. But, these are all to get you started on what an essay on agriculture can be like.If you decide to take this method of writing a proper distance education for your future, then be sure to note these important points. When you start to wr ite, you will be amazed at the results.

Group Interaction - 4984 Words

Assallammualaikum, salam sejahtera and salam Satu Malaysia. My dear Chair Person, The chairman and all committee members of Santander Bank and fellow friends. My name is †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. and I’m from Softskills Training Consultant will present a speech entitle ‘Problem face in group interaction and way to overcome this problem’. My dear friends, What is group interaction? Groups are a fundamental part of social life. As we will see they can be very small - just two people - or very large. They can be highly rewarding to their members and to society as a whole, but there are also significant problems and dangers with them. All this makes them an essential focus for research, exploration and action. Just how we define†¦show more content†¦Tasks can be grouped into additive, disjunctive, conjunctive, and complex tasks. Groups perform better at some tasks, but worse at other tasks than individuals do. Social loafing and poor coordination are reasons for performance reduction. Effective leadership enhances task performance and maintains social interdependence, but is dependent on the situation. Communication is essential for high productivity and morale, and is changing as a result of technology. Ladies and gentlemen, How To Work With Group Members during Group Discussions When we participate in group discussions, it important to realize that the other members may not share the same views as us. In fact, they may come from a different cultural or ethnic background. Generally, the members of the group will have one of two communication styles, and these are introverted and extroverted. The members who have an extroverted communication form will be outspoken, and will create their thoughts quickly. They may not function well in group discussions that are too quiet. A member who has an introverted communication form will think quietly. They will often listen to what the other members have to say before making a statement. They enjoy being in group discussions where silentShow MoreRelatedA Research On Group Interaction3243 Words   |  13 PagesIn this essay, I aim to explore theory’s based on group interaction. I plan to explore the dynamics of groups, one to one interactions, self-expression within a group setting, and more. To help me do this, I am going to apply relevant theory to a real life group. The group I am going to use in aid of my study, is my St John Ambulance Cadets group. This group consists of around 20 people, aged between 11 and 19. The nature and goals of this group are essentially to learn to be first aiders for theRead MoreRacial And Ethnic Group Interactions949 Words   |  4 PagesRacial and ethnic group interactions occur daily in the world; in Miami, however one can learn from the interactions between differe nt ethnic and racial groups in a workplace setting. Mr. Elman adapted his management style of his apparel factory to the needs of his immigrant workers; his style helped reduce ethnic friction and returned his investment in high production levels and loyalty (Stepick, 92). Mr. Elman was successful in getting his employees to willingly agree to pay a cut, which exemplifiesRead MoreGroup Development And Interaction Theory Essay1872 Words   |  8 PagesGroup Development and Interaction Theory Within the business setting, the shift from yesterday’s â€Å"singular† culture to today’s â€Å"team† culture has brought about a new era of learning, development, and innovation. However, this shift has also brought with it a certain amount of dissatisfaction, conflict, and confusion. This paper will focus on the Tuckman Theory, and discuss how Tuckman’s five stages of group development and interaction applies to the work environment and leadership effectivenessRead MoreThe Effect Of Benzyl Group Of Tus Strengthened The Intermolecular Interactions Toward An Organophosphonate1129 Words   |  5 PagesThe 1H-NMR titration experiment revealed that the benzyl group of TUs strengthened the intermolecular interactions toward an organophosphonate (Figure 3). It has been known that the chemical shift of thiourea N–H changes according to the degree of hydrogen bond with an acceptor (i.e., DMMP), and its association constant (Ka) can be obtained by non-linear regression analysis (Figure 3a).18 The 1H-NMR spectra of TU 1, 2, 4, or 8 in chloroform-d (~100 mM) indicate that the chemical shift of the N–HRead MoreSocial Emotional Development Concerns A Person s Capacity For Mature Interactions With Individuals And Groups1074 Words   |  5 Pagesâ€Å"Social-emotional development concerns a person’s capacity for mature interactions with individuals and groups† (Caskey Anfara, 2014). While young adolescents are socially developing in middle school, they are searching for a specific group of peers to call their own. Middle school is a difficult time for students because they are trying to create a personal identity, as well as gaining acceptance from their peers. Additionally, they have special social needs that must to be met in the classroomRead MoreGroup Development and Interaction Theory1914 Words   |  8 PagesGroup Development and Interaction Theory Within the business setting, the shift from yesterday’s â€Å"singular† culture to today’s â€Å"team† culture has brought about a new era of learning, development, and innovation. However, this shift has also brought with it a certain amount of dissatisfaction, conflict, and confusion. This paper will focus on the Tuckman Theory, and discuss how Tuckman’s five stages of group development and interaction applies to the work environment and leadership effectivenessRead MoreLearning English As A Second Language1408 Words   |  6 Pagesconfident belief is that he could learn from his suggestions towards other members drafts and avoid problems they made which was a good point. Jack’s second days’ experiences contributed to his motives in attending peer feedback in which he frequently interaction and interplayed with his good friend in improving each other in writing skills. Some other activities and programs he once attended also left po sitive effect in his collaboration ability, for example, term project, dialogue producing and the role-playRead MoreI Should Work On Improve Future Interactions993 Words   |  4 PagesThis exercise was definitely an eye-opener for me on what I should work on to improve future interactions. The whole process of the feedback was a little hard to listen to but each step was necessary to get good honest feedback. Next comes processing the information and seeing what things I need to work on to become a better leader with the interactions of hearing thoughts on these words. The final step was to figure out a SMART goal that I could use to improve on the liabilities and build off theRead MoreGroup Parent Child Interaction Therapy1510 Words   |  7 PagesResearch Study #2: Group Parent–Child Interaction Therapy Citation: Niec, L. N., Barnett, M. L., Prewett, M. S., Shanley Chatham, J. R. (2016). Group parent–child interaction therapy: A randomized control trial for the treatment of conduct problems in young children. Journal Of Consulting And Clinical Psychology, 84(8), 682-698. Previous Research: Parent management, based on behavioral principles, is considered the best treatment for children with oppositional defiant disorder (ODD) or conductRead MoreGroup Interaction During The Transition Stage824 Words   |  4 PagesGroup Interactions Observed Part two of this group counseling session was a time for group members to become comfortable with each other and start expressing feelings and emotions. I watched each group member become honest with themselves and others during this session. Most group members were able to express their purpose in the group and become real with one another (Association for Specialists in Group Work, n.d.). I believe the group worked hard in this transitional stage, while tackling anxiety

One Flew Over The Cuckoos Nest - 2516 Words

Nanda Sundaresan AP English Summer Homework One Flew Over the Cuckoo’s Nest By Ken Kesey One Flew over the Cuckoo’s Nest was published in 1963 in the middle of the Civil Rights movement and great changes in how psychology and psychiatry were being approached in America. This book has been adapted to a play by Dale Wasserman in 1963 and adapted for a film in 1975. The Protagonist: Randle Patrick McMurphy The protagonist of this novel is Randle Patrick McMurphy, a wild, larger-than-life character who brings life to the ward. He was admitted after having himself declared insane in order to be transferred to the mental institution. McMurphy is thirty five years old and was in the military. He has earned a Distinguished Service Cross in Korea after leading an escape from a communist prison camp. He was dishonorably discharged for insubordination. After that, his wild behavior had led him to a history of street brawls and barroom fights, including multiple arrests for drunkenness, assault and battery, disturbing the peace, and many others as well as one for rape. The Antagonist: Nurse Ratched Nurse Ratched was a former Army Nurse, and is the main antagonist of this story. She was dubbed â€Å"Big Nurse† by the inmates after her oppressive, strong characteristics. These characteristics, as well as her hatred for the inmates, and micromanagement make her the enemy of all the men on the ward. Plot Summary: This story is narrated by Chief Bromden, a patient of a psychiatric hospitalShow MoreRelatedOne Flew Over The Cuckoos Nest1403 Words   |  6 PagesEnglish Written Assignment- One Flew Over the Cuckoo’s Nest Mr. Rader 23 November 2016 Word Count: 1411 In the novel One Flew Over the Cuckoo’s Nest, the author Ken Kesey 1.enthralls the reader’s attention by displaying events of 2.diminished 3.humanity all throughout the book. This book revolves around the idea that women may be a threat to the masculinity of mental ward patients. The manipulation that occurs within the ward has do with making other characters betray one another and reveal theirRead More One Flew Over The Cuckoos Nest Essay2464 Words   |  10 Pages One Flew Over The Cuckooamp;#8217;s Nest The significance of the title can be interpreted in this quote. The story is about a struggle in a psychiatric ward, where many amp;#8220;cuckoos; reside, amp;#8220;Ting. Tingle, tingle, tremble toes, sheamp;#8217;s a good fisherman, catches hens, puts amp;#8216;em in pensamp;#8230; wire blier, limber lock, three geese inna flockamp;#8230; one flew east, one flew west, one flew over the cuckooamp;#8217;s nestamp;#8230; O-U-T spells outamp;#8230;Read MoreOne Flew Over The Cuckoo s Nest Essay1604 Words   |  7 Pages The Truth Even If It Didn’t Happen: One Flew Over the Cuckoo’s Nest By: Aubree Martinez Period 1 One Flew Over the Cuckoo’s Nest by Ken Kesey is one of the greatest novels of the 1960s that expertly uses mental illness, rebellion, and abused authority to captivate the readers. This book is densely populated with interesting characters, such as the new admission R.P. McMurphy, that makes you dive below the surface of sanity, rebellion, and authoritative issues that are spread throughoutRead MoreSummary Of One Flew Over The Cuckoos Nest 1489 Words   |  6 PagesDelgado Period 7 One Flew Over the Cuckoos Nest Essay Prompt: 2. Does McMurphy win or lose his battle with Nurse Ratched? Justify your answer with three specific examples from the text. ​Red haired, rowdy, and raunchy are three words to describe the crazy, infamous McMurphy, while the Nurse is a prude, prideful and frigid ruler who is power-hungry over the mental institution. These two mixed together lead to a cunning war of dominance in the hospital. One Flew Over the Cuckoos Nest is a 1962 novelRead MoreOne Flew Over The Cuckoo s Nest1541 Words   |  7 Pages One Flew Over the Cuckoo’s Nest is a novel written by Ken Kesey. The book was published in 1962, by Signet, an imprint of New American Library. The book itself has 325 pages total, and rather than being divided into chapters, it is divided into sections. As a result of this, I doubled the required number of questions needed for the study guide section of this project, and based them off of each specific section. This book tells the story of how a troublemaker named Randle McMurphy, a manRead MoreOne Flew Over The Cuckoo s Nest1161 Words   |  5 Pages Have you ever been to a mental institution? The novel One Flew Over the Cuckoo’s Nest is about Randall McMurphy becoming a patient in a mental institution. McMurphy is a white-trash degenerate with many problems, but mental instability is not one of them. He is an alcoholic with a gambling problem that gets into fights. He was recently convicted of alleged rape. McMurphy, somehow, conned his way into being enrolled into the mental institution instead of going to a work farm for his actions, â€Å"theRead MoreOne Flew over the Cuckoos Nest Essay2656 Words   |  11 PagesOne Flew Over The Cuckoo#8217;s Nest The significance of the title can be interpreted in this quote. The story is about a struggle in a psychiatric ward, where many #8220;cuckoos#8221; reside, #8220;Ting. Tingle, tingle, tremble toes, she#8217;s a good fisherman, catches hens, puts #8216;em in pens#8230; wire blier, limber lock, three geese inna flock#8230; one flew east, one flew west, one flew over the cuckoo#8217;s nest#8230; O-U-T spells out#8230; goose swoops down and plucksRead MoreOne Flew Over The Cuckoo s Nest1549 Words   |  7 PagesOne Flew Over the Cuckoo’s Nest In today’s world with the recent chaos that has erupted many people tend to think that the world has become insane and that they are the last sane individuals alive. However, in the novel One Flew Over the Cuckoo’s Nest the ones who are seeking treatment for insanity seem more reasonable then the sane ones. This is because in the novel, the person that holds jurisdiction, Nurse Ratched also maintains a fearsome reputation. Many people would agree that the theme thatRead MoreAnalysis Of One Flew Over The Cuckoo s Nest 943 Words   |  4 PagesThe Subversion of Gender Roles in One Flew Over the Cuckoo’s Nest In today s society, as well as in the past, men are typically placed in a position of power over women. Although gender equality is increasing, a more patriarchal society is considered to be the norm. However, in certain situations the gender roles that are played by men and women are reversed, and women hold most, if not all of the power. Such as in Ken Kesey s novel One Flew Over the Cuckoo s Nest, in this instance the ward is aRead MoreOne Flew Over The Cuckoo s Nest2100 Words   |  9 PagesIn One Flew Over the Cuckoo’s Nest, the narrator, Chief Bromden, perceives the Big Nurse as the evil head of the mental institution for a decade because he is â€Å"dehumanized to a machine created by the evil Nurse Ratched† (Porter 49), he befriends Mr. Randle McMurphy, or just Mac, and is able to recover back to feeling human emotions. The Nurse, as a matter of fact, is not actually cruel, but just doing her daily duties at the ward. Every single complication, dilemma, and dis pute that arises subsequent

Analysis Of Michael Billig s Theory On Banal Nationalism...

The Hmong are known to have tightly knitted communities that are created through ties of kinship in a clan based society. This sense of kinship is essential as a catalyst for the Hmong in developing and producing a strong sense of nationalism despite the fact that they do not have a recognized political state or homeland. This is especially important as the Hmong population has been dispersed to all parts of the world following their involvement in a multitude of geopolitical struggles. Despite having a scattered global population, the Hmong are continuously finding ways to remain distinct and as a unified people, especially here in the United States. The Hmong create and reproduce a sense of nationalism despite facing cultural decline and having relatively separated communities built around different urban centers across the United States. Additionally, this research will discuss how the sense of nationalism can be a way for the Hmong to move forward despite facing cultural decline. In this research, these elements will be explained and explored through Michael Billig’s theory on banal nationalism (Billig, 1995). Nationalism is most often seen as a sudden spark of patriotism or strong feelings of loyalty and appreciation to a nation state after some sort of triggering event. Some of the most recognizable moments in United States history that have sparked widespread nationalism in its citizens include the Sandy Hook shooting, the bombing of the World Trade center, and theShow MoreRelatedThe Wrestler s Body : Identity And Ideology1365 Words   |  6 PagesAlter, Joseph S. 1992. The Wrestler’s Body: Identity and Ideology in North India. Berkeley: University of California Press. Anthony, Susan B. 1896 [suffragist], History of Women in Sports Timeline. Bale J. 1991. The Brawn Drain: Foreign Student-Athletes in American Universities. Urbana, IL: Univ. Ill. Press Bale, John, and Joseph Maguire, eds.1994 The Global Sports Arena: Athletic Talent Migration in an Interdependent World. London: Frank Cass Bailey, R., Wellard I., and Dismore, H., 2005 Participation

Social, Political, And Family Issues On August Wilson s...

Social, Political, and Family Issues in August Wilson’s Fences August Wilson’s Fences depicts life in the 1950s for a typical African American family. The play touches upon racism, shifting family dynamics, and the politics of war. While racism plays an important and vital role in the play, instead of lamenting the issue, Wilson uses the characters as a weapon against the rampant racism of the time. In the same fashion, the relationship between Troy, Rose, and Cory demonstrates the shifting cultural and family dynamics of the decade. Likewise, Wilson’s depiction of Gabriel as a wounded veteran who is not fully supported by the government that sent him off to war offers an enlightening commentary on the politics of the era. Wilson uses the†¦show more content†¦We can banish them forgiveness As God, in His Largeness and Laws. (n.p.) The utility of the epigraph is two-fold. First, it can be applied to the father in the sense of the family as in the three generations represented in the play, but it can also be read as commentary on the father as in the historical meaning. When Troy is discussing Cory’s desire to play football, he says â€Å"The white man ain’t gonna let him get nowhere with that football† (8) and when he responds to Bono’s comment that Troy was just too early, with the remark â€Å"There ought not never been no time called too early!† (9), he is referring to the sins of â€Å"our fathers.† Instead of heeding Wilson’s advice to forgive and erase the power of racism, Troy decides to perpetuate the sins of our fathers by boxing Cory in with his own experience with racism. While Wilson uses Troy’s dialogue about baseball to showcase the racism of the past and its effect on the present, he also imbeds key moments in the play as a way to make the a udience identify with the characters. The situations and informal diction or vernacular in the play create an atmosphere of familiarity with the audience, and this familiarity helps the audience to realize that Troy, Rose, and Cory are just like them. Wilson’s technique of drawing the audience in is a method of breaking down social and racial barriers that existed during the time depicted inShow MoreRelated August Wilsons Fences - Building Fences Essay3028 Words   |  13 PagesAugust Wilsons Fences - Building Fences The first time I read August Wilsons Fences for english class, I was angry. I was angry at Troy Maxson, angry at him for having an affair, angry at him for denying his son, Cory, the opportunity for a football scholarship.I kept waiting for Troy to redeem himself in the end of the play, to change his mind about Cory, or to make up with Ruth somehow. I wanted to know why, and I didnt, couldnt understand. I had no intention of writing my research paperRead MoreFences Is A Family Drama Written By August Wilson1797 Words   |  8 PagesFences is a family drama written by August Wilson, which portrays the scenario of 50’s American society. The play explores the turmoil in the socio-economic situation faced by the African-American people in the period along with their experience of life, civil rights, personal relationships and racial situation. The play concentrates on describing different ‘fences’ of life, which were faced by the African-American society during 50â⠂¬â„¢s. The play was set in 1950, almost a decade prior than the civilRead MoreMasculinity And Self Determination And Aggression1445 Words   |  6 PagesMasculinity can be described as a set of attitudes, roles or traits related to men. It develops by the social and biological parameters and factors. However, it could be exhibited by males as well as females, depending upon the development of masculine traits in them. The main characteristics of masculinity include bravery, impartiality, freedom, and firmness which depend upon the locality and background of the individual, as well as the community and traditions. An extremism of negative traits ofRead MoreAnalysis Of The Wash Gotanda 1851 Words   |  8 Pageseach member of the family. Furthermore, he criticizes the Asian Americans for their roles in deepening the impacts of racism by enduring it without any resistance. He says: Internalized racism is a fact of life. If you live in America, you have been infected by it. By internal I mean how we buy into racism, how we participate in it, and how we engage in a kind of dance of allowing ourselves to be victimized. (Fish Head Soup and Other Play, Intro xxiii) The other issue in which he persistsRead More The American Counterculture and The Vietnam War Essay3595 Words   |  15 Pagesof mostly low to middle class Americans who destroyed all of the previous values of their parents and lived in peace and love while practicing other things that would have appalled their parents such as open sexuality, recreational drug use, and political activism. The hippies had a very distinct music style which evolved from jazz, soul, blues, and country that is now known as Rock. In the sixties many large events were the birth place of protest like the sit ins and teach ins all over the countryRead MoreMedia Law: Defamation, Copyright, Etc23627 Words   |  95 Pages20. In that case the Sunday Chronicle published a piece of fiction referring to Artemus Jones with a woman who is not his wife, who must be, you know - the other thing! A real Artemus Jones succeeded in a defamation claim. Similarly, in Lee v Wilson and MacKinnon (1934) 51 CLR 27 6, a newspaper misreported evidence at a police inquiry. A prisoner had given evidence about a First Constable Lee of the Motor Registration Branch having been involved in handing money on from the prisoner to a DetectiveRead MoreMedia Law: Defamation, Copyright, Etc23639 Words   |  95 Pages20. In that case the Sunday Chronicle published a piece of fiction referring to Artemus Jones with a woman who is not his wife, who must be, you know - the other thing! A real Artemus Jones succeeded in a defamation claim. Similarly, in Lee v Wilson and MacKinnon (1934) 51 CLR 276, a newspaper misreported evidence at a police inquiry. A prisoner had given evidence about a First Constable Lee of the Motor Registration Branch having been involved in handing money on from the prisoner to a DetectiveRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |   656 PagesDavid M. Scobey, Empire City: The Making and Meaning of the New York City Landscape Gerda Lerner, Fireweed: A Political Autobiography Allida M. Black, ed., Modern American Queer History Eric Sandweiss, St. Louis: The Evolution of an American Urban Landscape Sam Wineburg, Historical Thinking and Other Unnatural Acts: Charting the Future of Teaching the Past Sharon Hartman Strom, Political Woman: Florence Luscomb and the Legacy of Radical Reform Michael Adas, ed., Agricultural and Pastoral SocietiesRead MoreBhopal Gas Disaster84210 Words   |  337 PagesExecutive Summary On December 3, 1984, toxic poisonous methyl isocyanate gas leaked from Union Carbide India Limited (UCIL s) pesticide plant in Bhopal. The gas leak triggered a disaster that is now widely recognized as the world worst industrial catastrophe. Thousands of people were killed instantly and more than 25,000 people have died of gas-related illnesses, several thousands more maimed for life since. Union Carbide negotiated a settlement with the Indian Government in 1989 for $470 millionRead MoreProject Managment Case Studies214937 Words   |  860 PagesCanada 118 Riverview Children s Hospital 124 The Evolution of Project Management at Quixtar 145 3 PROJECT MANAGEMENT CULTURES 151 Como Tool and Die (A) 153 Como Tool and Die (B) 157 Apache Metals, Inc. 160 Haller Specialty Manufacturing 162 The NF3 Project: Managing Cultural Differences 163 An International Project Manager s Day (A) 172 An International Project Manager s Day (B) (see handout provided by instructor) An International Project Manager s Day (C) (see handout provided by

Contemporary Management Issues TESCO PLC - UK

Question: Describe about the corporate social responsibility and business ethics. Answer: Introduction a. Background of the organization: Here in this case study the research work is based on the organization TESCO PLC, a UK based retail stores. The contemporary management issues faced by the management of the TESCO PLC are discussed in this research paper. The TESCO PLC, the British supermarket stores are in the position of third as per the profits earned. To sustain in the challenging market of UK super market, the management have to restructure their business operation to get competitive advantages in the market such that it can achieve the first position in the business of Super market of UK (De George, 1983). The corporate social responsibilities of any company towards its society and employees have a great role to improve their brand image. Here in this paper, the CSR policies of TESCO PLC is discussed. The companies should be ethical to their business and they should follow the policies of the business ethics. The companies always should try for supplying good quality products to their customers and also try for improving their services. The Tesco PLC Company follows the four major principle of business ethics like: principles or values, monitoring, improvement and transparency. The CSR and business ethics both are the most important parts of the contemporary management. The Tesco Company should follow the CSR policy and also main the business ethics to serve their customers in a better way. b. Objective of the paper This paper is mainly focused on the issues related to contemporary management. With the change in the modern way of business, one organization has to put revolution in their business process to sustain in the challenging market and develop their business. The companies have to take proper and modern approach rather than the traditional market approach as per the present market condition (Brock and Harvey, 1997). Contemporary management is in the simple ways can be said as the change of business process, resource allocation, budget allocation for the development of the organization. Due to globalization, use of latest technologies leads to change of the tradition business process and the management staffs have to identify new strategies for the development of the company. The process of contemporary management follow the steps of indentify the needed changes, taken action plans for implementing the changes and evaluate the changes. Corporate Social Responsibility is an important respo nsibility for the companies. The companies should work for the betterment of the society. The company also should not supply any products that may harm the society or environment (Corporate social responsibility, 2008). Corporate Social Responsibility a. Analysis of Corporate Social Responsibility The corporate social responsibilities are should be followed by every organization. The organizations should take some responsibility towards the society, environment and employees of the company. The organizations should take some charitable initiatives for the betterment of the society. The good CSR policies of a company help them to improve their brand image in the society. The TESCO plc was going through from some issues of CSR policies (Duska, 2001). The CSR policy of the company is discussed in this paper. The companies should take the necessary policies such that their products do not make harm to the environment or the peoples health. Companies should takes steps for the improvement of the society and donate money for the betterment of the environment and society. The stake holders of any company have the responsibility to donate money from their profit gains for the charity events or for the good health of the society and environment. The companies should take initiatives of organizing social events or charitable events. Friedmans theories of CSR The theory of Friedman is very popular in the study of CSR for any organization from the approach of share holder. As per the Friedman theory, the shareholders invest their money in the business and they earn from the profit of the business. So, they have the responsibility to decide about the charitable events of the company (Haerens and Zott, n.d.). In accordance with this theory, the main aim of an organization is to maximize profits and the decision of donating money or organizing charitable events are followed by only the share holders as they invest their money in the risky business. According to that any stake holders of a company should decide to whom and how much amount should be donated. CSR policies of TESCO TESCO is well known for its CSR policies. In the year 2006, the company donated 1.87% of their profit earned for the charitable caused. The company asked all their staffs to donate money for the charitable caused of the company. The company taken an initiatives in the year 1992, named as computers for schools scheme as a part of their CSR policies. In that initiative, the company were offering computer to the school students who collected the vouchers from the customers who make their shopping at the TESCO stores (Erratum: Ethics and Agency Theory, 1996). The company also starts to sponsor the football tournament called Tesco Cup to inspire the young football players of UK (Hopkins, 2004). In the year 2009, The Tesco Company used the slogan Change for Good as a part of their CSR program. This was trade marked by UNICEF. The household products and the personal care products of TESCO are not tested on the animals (Hunnicutt, 2010). To reduce the carbon trace by 30% within the year 2020 , the company takes the 2degrees network policy in the year 2011. The company should not supply any products that harm the people or environment. Tesco Company always should be focused on supplying environmental friendly products in their retail stores. The good CSR policies of this company help them to improve their brand image. b. Organizations application of CSR in relation to stakeholders The organization should follow their social responsibility. They should not supply any products that may harm the people or environment. The companies also should not supply any products that are not following the environmental standards. The companies also should supply products that follows the govt. Rules or standards. The companies should take initiatives for the betterment of the society. So, as per the CSR policies, Tesco should supply the products that are environmental friendly. Tesco should be more concerned about the reduction of carbon emission (Grace and Cohen, 1996). The companys main Moto is to earn more profits, but it should always be careful that it should not disobey the environmental laws. It should never compromise with the products qualities or standards. The shareholders of the companies earn profits from the business of the company. They should be respectful towards the environmental law. They should also donate some money from their profit earned for the chari table caused or they should donate money for the betterment of the environment or the society. The stakeholders should also take the decision for the company to donate money for the improvement of the society or environment. As per the Friedmans theory of corporate social responsibility, the stakeholders are investing their money in the company by taking high risk about their money and also get a portion from the companys profits. So they should have the responsibility to decide about how much money the company will donate for the charitable event and to whom. The share holders of Tesco should take decision for donating money to the charitable organizations. The stake holders of the company Tesco should also donate some money from their profit earned for the charity or social caused. The social caused or initiatives of the company give them good brand image in the market. So, the Tesco Company should take more social initiatives to improve their brand image in the market. Business Ethics a. Critically analyse the Ethical Issues in Tesco The business ethics are a set of moral values that helps the businessmen to work ethically. It is the process of choosing the right decision. The principles of business ethics helps a businessman to behave ethically. The ethical theories help the businessmen to take the right decision. The ethical theories are based on three parts: meta ethics, normative ethics, and applied ethics. Business ethics is most important in the Ethical theories As per the ethical theory, it is divided into three parts. Meta ethics refers to the source of ethics from where the ethics are coming. The normative ethics means to choose the right among the right and wrong things. The applied ethics means analysis of controversial issues. As per the ethical theory, the company should follow the ethical theories such that they can be able to improve their customer services. They should always have to satisfy about the quality of the products supplied by new suppliers before recuing new suppliers. The companies should trained their employees about business ethics such that they can be able to provide the customers better customer service and serve their customers ethically (Moon, 2002). The companies should also analysis the quality of their service, quality of the products supplied by the suppliers to ensure about the quality of the products and also to enhance their customer services. The customer should always be transparent about the products to their customers. They should update their online platform about the latest changes of the products. The company should keep the full details of their suppliers like their locations, licences, trades etc. The company should always try to improve their customers services as per the business ethics and always try to improve the quality of the products they supplied to the customers. So, as per the business ethics the companies always should try for improving the products quality and the employees of the company also should behave ethically to their customers. Ethical approach of TESCO PLC The Tesco PLC is focused on the business ethics. It follows the rules of fair business. The company offers its products suppliers and workers a fair working platform. The fair mode of products supply rules of this company helps the suppliers to improve their services. The company gives its suppliers fair option for supplying goods to their company (Velasquez, 1983). The company also provide its customers good quality products and it never compromise with the product quality as it is their ethical responsibility to give their customers better quality products. The staffs of the company should be ethical to their job and should try to provide better customer service to their customers. The Tesco PLC Company works basically based on four main objectives: principles, monitoring, progress, and transparency. Principles: The Tesco Company is totally believed on the organizations principle of providing good quality products and services to their customers. The value of the company states that the company should provide its customers the products that are environmental friendly. The Tesco Company should focus on the products suppliers who respect the values of Tesco and supply good quality products to the stores. The Tesco Company should focus on the ways how the company is able to give their customers good quality products as per their needs (Vogel, 1992). The company should maintain their products quality level and also try to achieve a very good standard of supplying good quality products to the customers. The company should only work with the ethically rich suppliers who meet the products standards of the Tesco. The company should make aware their staffs about the products standards and also trained them properly such that they give their customers all kinds of helps that they needed. The company s hould try to supply the products as per the needs of the customers and choice as a part of their ethical business. In the time of approving the new suppliers for supply of products to their stores, the company should have to ensure about the products quality and standard of the products they supplied. Monitoring: The Tesco Company should monitor the working of the company properly. They should monitor about the products quality supplied by them to the customers. As per the ethical business, the company should properly monitor the supply chain of the products. The company should maintain the information database about their suppliers of products that includes the information about their location, sector etc. The company should send its staff members to the suppliers places on regular bases to check the products quality and stores. It is a step of ethical business and also helpful for monitoring the product supply chain (Zu, 2010). The company also annually make survey about the market of the suppliers and products standards such that they can approve best suppliers for their stores such that the customers can get better quality products in the Tesco stores. The company also should be concern about their employees such that if the company is proper work places for them to work and if they are g etting proper salary and benefits from the company such that they can be more motivated to their works and serve the customers need properly. The company also should keep their eyes on the performance of the employees such that they can offer their customers better customer services that can help them to get more customers and also increase their profits. Progress: The Tesco PLC Company always should work for the improvement of their services and they also should provide better quality products to the customers. The company also should monitor their performance regular basis such that they can be able to improve their performance and serve their customers better. In every year the company arranges training program for the employees about how they can be able to provide their customers better services. The company should train their employees ethically such that they can be able to serve their customers ethically. The company should also take the customers suggestions for the improvement of their services and products. Transparency: The Tesco PLC Company should always be honest to their suppliers and the customers. They should provide better quality products to the customers. The transparency is an effective way for the company to serve their customers ethically. The company should provide the updates about their products and services in the online platform to aware the customers about the products. The suppliers of the Tesco should be ethical and the company should register their suppliers full details like trade licences, locations etc. b. Application of these ethical Theories: Several theories have been adopted to understand the role of the Stakeholders in the organization regarding the ethical theories. Among the several other ethical theories, researcher has concentrated on the Normative Ethical Theories. Utilitarianism is the most significant one; this is the most easier and relevant for the organization like. With the help of the cost-benefit analysis, right and wrong can be judged. The best possible impact on this theory is on most of the stakeholders like employees, government, customers, society and suppliers. Ethical Theories help to maintain the rights of every stakeholder. It facilitates in maintaining justice, so that customers, employees and stakeholders do not suffer due to ant unfair means. Renowned organization like Tesco has should not do any kind of gender biasness and should treat every employee equally. Along with that Virtue and Ethics are the integrals part of the organization like as it is a large organization. Virtue and Ethics are a pplicable for every stakeholder specially Society and Suppliers. Conclusion: The paper is mainly focused on the contemporary management issues. Here the two most important issues named corporate social responsibility and the business ethics are discussed in this research paper. As a part of the CSR policy, the Tesco PLC Company should arrange charitable and social events. The stake holders of the company should donate money for the development of the society and environment. The company also should always have to concern about providing environment friendly products to the customers and also have to take aim for lowering the carbon traces. As per the business ethics principle, the company have to supply good quality products to the customers. The employees of the company Tesco also should work ethically for the company. References Brock, G. and Harvey, B. (1997). European Perspectives on Business Ethics.Business Ethics Quarterly, 6(3), p.385. Corporate social responsibility. (2008). London [u.a.]: SAGE. De George, R. (1983).Business ethics. New York: Macmillan Pub. Co. Duska, R. (2001). Business Ethics: Oxymoron or Good Business?.Business Ethics Quarterly, 10(1), p.111. Erratum: Ethics and Agency Theory. (1996).Business Ethics Quarterly, 5(4). Grace, D. and Cohen, S. (1996).Business ethics. Australia: Oxford University Press. Haerens, M. and Zott, L. (n.d.).Corporate social responsibility. Hopkins, M. (2004).The planetary bargain. London: Earthscan Publications. Hunnicutt, S. (2010).Corporate social responsibility. Detroit, MI: Greenhaven Press. Moon, C. (2002).Business ethics. London: Economist. Velasquez, M. (1983).Business ethics. Englewood Cliffs, N.J.: Prentice-Hall. Vogel, D. (1992). The Ethical Roots of Business Ethics.Business Ethics Quarterly, 1(1), p.101. Zu, L. (2010).Corporate social responsibility, corporate restructuring and firm's performance. Berlin: Springer.

Business and Marketing Strategy

Introduction The Business management sphere is but an operational process involving risks; those may appear from different functional or procedural elements. The case in hand is of the brand Lululemon, where the business seems to be in a damage control mode. The integrity of strategy formulation is under critical evaluation from marketing and product point of views. Thus being a Marketing management consultant the case is evaluated in context of the situations involved along with relevant solutions for those problems in accordance to different theories and models in use to link the business objectives to the business processes, thereby integrating a action based solution to the current issue, targeting 2015s survival strategies. Thus steps like planning, implementation and evaluation along with deficit identification would be done in the case involving 4 distinct objective based tasks, in this assignment. Task 1: a. Identification of the current plans and strategies in light of Mission and Vision objectivities The case of Lululemon is based upon the brand called Lululemon Athletica Inc of Canadian origin inspired by Yoga-inspired athletic apparel and accessories manufacturer created in 1998. However, the 2007s New York Times Business section contained a negative message for the brands VitaSea product line, upon which the value of the entire brand was built. Therefore the strategy was to embark upon the damage control processes as the integrity, marketing strategy ethics and suppliers relation were at stake. The CEO along with the Chairman of the brand decided to establish to lost value and equity in the market so that the future survival and reputations involved can be rebuilt. Therefore the strategies and marketing methodologies have to be re-evaluated to interpret the current position and its effects there off. Business strategies can be viewed as the planned process involving ideas and techniques for implementation those ensures that objectives of the business is fulfilled (). The overall objective of the brand Lululemon is to attract consumers, who are accustomed to athletic lifestyle those are based upon cultural lifestyle selection that has overall health sustained practices involved and integrated in their systems. The goal of the brand was created upon the capacity of integration of its visions with hard working people with ethical lifestyle practices. Nevertheless, the vision and mission statement guided the brand to focus and develop products for healthy living, environmentally conscious, disciplined life style practices like exercises, diet practices with ethical values for nature and natural resources. The brand thus developed an image of Super Girl that had the elements like hard working, gender conscious, self respecting, disciplined life style oriented female, that elaborated t he character of the brand. Thus this communication was strategized and proceeded with to create an image that both the brand and its consumers would associate with. The product VitaSea was claimed to be made out of sea weed linens that in contact with the body of the consumer would have positive health effects for the users. However, the claim was demolished by the news paper report that had adverse effect upon the brands image that it sustained upon. However, due to the report the image got a mark of negative reputation that affected the entire basis that the business was built upon. However the strategic re-engineering of the market and marketing planning was thought necessary to have market sustainability factors alive for the business. The future of the business was under great threat so the strategic drift was necessary to maintain and upkeep the survival in the market. () observed that Strategic drift occurs when a company, even one that has enjoyed considerable success, responds far too slowly to changes in the external environment and continues with the strategy that once served it very well. This is despite the fact that the company is obviously increasingly out of touch with external trends. () observes that there are countless examples of companies that continue to persevere with their once successful business model when it is overwhelmingly evident that the model is increasingly inappropriate in terms of future trends. Thus the strategic drift seems to be added in Lululemons case to make it more appropriate for a different market and segment those have different outlook and product attribute projections. Therefore, the case suggests that strategic outlook needs to changed thereby accommodate and associate new ideas for product promotion and development. Nevertheless, strategic drift also can be included after investigation of internal factors like performance management and evaluation those would be evaluated upon the benchmarks resultant upon which the business objectives were set to achieve. However, an effective performance system needs to be implemented prior to evaluation and furthermore the performance measurement systems are designed as per the organizational Business Objectives and Goals, interpreted in its vision and mission statement. The Goals can be said to the businesss long term effect expectations that the promoters perceive upon which the vision or goal statement is developed. Again, the mission statement can be stated as the pathway for achievement of desired objectives. The vision states the business and its selection of market share client like factors. Mission dep icts those visions in a way that ensures that all stakeholders are guided upon a common path for objective fulfilment. Thus in the case the current strategies of promotion, the brand has failed to achieve the objective to establish itself as a brand with difference to the clients it targeted. Therefore the change of the strategy is required so that the brand develops upon a new image that is associated with the product qualities other than the current image that the brand established. A new image building, positioning and value system needs to be generated in order to re-establish the brand image that may have new set of objectives, build upon different product attribute other than the current one. Thus the process would associate itself with the change in its business planning thus reformulate the goals, if needed be. Therefore the Vision in terms of market reestablishment and new market venture is needed that would associate different mission statement as the new strategies would be focus upon a new goal altogether, for Lululemon. b. Identification and evaluation of Goals and value processes in reference to ethical, cultural, environmental and objective point of view While processing the organizational goals and value processes of the Lululemons current state of business environment a need has been created where re-formulation of goal statement and value processes required. The goal for Lululemon had been to incite the idea about the clothes they wear and its relation to our intrinsic beliefs and life style that have close connection to nature and the healthy lifestyle values and systems. The use of phases and words like athletic induced endorphins, power to take better decisions, I will, Successful people, peace with yourself like phases had been the key to the success story for the brand. Again, the targeted Super Girl image portrays the Power Women Concepts. Bothe the communiqu that were designed by Lululemon portrays the level of value processes in the organization. However, that image was shattered by the news reports and subsequent lab-testing reports. Ethical: The involvement of people with a brand from ethical point of view can be associated with peoples belief systems which have ethical values involved with the way they choose to live and stay like. The segments of the Lululemon were expected to behave as audience were involved with a lifestyle that had enough elements of healthy values and practices involved. The Yoga clothing concept was the kind of image that had the factor of flexibility, style, comfort, health consciousness like elements involved. Further the brand has incorporated the effects of natural ingredients those have health benefits for the users. Cultural: The sporting spirit that involves the health benefits awareness, development of nature friendly habits, involving the exercise as daily routine, positive assertion like elements that encompass the cultural beliefs of an individual is mixed in effective proportion at Lululemons brand messages to the segment with similar cultural beliefs. Environmental: The environment friendly attitude of people that is associated with care and mutual respect to the resources that are available to human for healthy living were incorporated in the product of Lululemon which in turn made the brand familiar and awareness much higher among people who are closer to nature and the natural resources for self development. Objectivity: Thus, the objectivity encompasses all the aforesaid factors those makes the brand image of Lululemon more keenly observed by people who the business targets to accompany as loyal consumers for the brand. c. Evaluation of resource allocation in context of current objectives, goals and strategies Resource allocation is a major management activity that allows for strategy execution in the best ways possible. Those organizations that do not use a strategic-management approach to decision making, resource allocation is often based on political or personal factors, those have no vision and goal. Strategic management enables resources to be allocated according to priorities established by annual objectives. Nothing could be more detrimental to strategic management and too organizational success than for resources to be allocated in ways not consistent with priorities indicated by approved annual objectives. The real value of any resource allocation program lies in the resulting accomplishment of an organizations objectives. However, effective resource allocation does not guarantee successful strategy implementation because programs, personnel, controls, and commitment must breathe life into the resources provided. Strategic management itself is sometimes referred to as a resource allocation process. For the case of Lululemon, right from the start of the business where the goal was formulated for the business that had the futuristic impression about what the business needs to achieve. Thus was done with Vision and Mission statements. The Start of the strategic formulations needs objective wise procedural formulations for organizational success. The manpower, finance, marketability segmentation knowledge, product innovation knowledge are all identified for planning them as required in achieving the targets it has set for itself. However, the case portrays that to create the core elements of the formulation was peoples health knowledge awareness and practice oriented. The Yoga would suggest what exactly the components for such fabric needs. The image developed in communication portrays it as a business that helps people have a longer lifespan by creating a healthier, fun centric lifestyle those ensures a disease free healthy lifestyle. In accordance to the objective the core values were improvised those featured the organizational culture and were executed along the policy lines. The strategic focuses was refined and were redefined along the target lines that were recreated in order to associate the brand with culture and ethics of the market segment. Allocation of finance, manpower, capacity production devises in accordance to the objectives to ensure that the right set of outputs are received with the maximum efficiency that would ensure the right outputs as targeted. The allocation were done in the case of Lululemon by a larger extend based upon the projected outcomes. The marketing communication and the brand image that the product ensured was a healthy energetic lifestyle with the use. In accordance the content was created based upon the kind of segment the business targeted. The targeted audience were the one who associated their ethics, beliefs and values in the way that equates with a belief system embracing Natural resources and People living in it finds harmony of togetherness. The contents stating that the product have effects those are positive for the user generating health benefits associated with strength, decision making power, Quality attributes needed for a healthy living. However, the goal posts changed post the report was published. The market communication media portrays what about what offerings the strategies have in order to achieve a result oriented communication with the stakeholders and customers alike. A strategy that businesses use to determine whether all of their operational expenses are necessary and if they could be operating more efficiently. Process value analysis looks at what the customer wants and then asks if each aspect of operations is necessary to achieve that result. The goal of process value analysis is to eliminate unnecessary expenses incurred in the process of creating a good or service without sacrificing customer satisfaction. Task 2: a. Analysis of changes in Micro and Macro environments with relevant tools and frameworks The micro environment refers to the business itself and to all the challenges that come from inside the business. Businesses can therefore take control over all the challenges and influences in the micro environment. Sometimes, the micro environment is also known as the internal environment. The micro environment refers to the forces that are close to the company and affect its ability to serve its customers. It includes the company itself, its suppliers, marketing intermediaries, customer markets and public. The company aspect of micro-environment refers to the internal environment of the company. This includes all departments, such as management, finance, research and development, purchasing, operations and accounting. Each of these departments has an impact on marketing decisions. For example, research and development have input as to the features a product can perform and accounting approves the financial side of marketing plans and budget in customer dissatisfaction. Marketing m anagers must watch supply availability and other trends dealing with suppliers to ensure that product will be delivered to customers in the time frame required in order to maintain a strong customer relationship. The goals represented the target clients and vision was to involve the clients life processes and beliefs with the product offerings that Lululemon produced. Now with the PESTLE analysis the business managers precede with the job of identification of the objective based relationships in business. The tool is used to determine the following factors for the case of Lululemon: Political: The specified political environment in the case is designed to state the effects that it has on the business process of Lululemon. Canadian government along with LEEDS support stopped the uses age of the Brands claims of product offerings as is the case of Vita Sea. The challenge to the entire existence from ethical point of view had been put under the scanner for the case. The effects were such that the strategic reformulation and product specification redesign process has to start along with new innovation as the copy right infringements were detected. Economical: Lululemon has always placed itself on a higher side of price quotes compared to its competitors. Thus the value addition or the differentiation factor that the brand had was dismantled. Thus as in any other case Economy is hit first and the sustainability comes under threat in this case. Help for better future would also depend upon the economic strength that the business has both in revamping and product based Research and Development. Social: The case elaborates the kind of social influence it had and the dependence of the brands existence was involved with Social Development values among the clients. The value system that the brand developed was shattered which clients must have perceived as a lie thats a crime in social relations. The society as a whole is a diversified and dynamic body in nature. The segment in the society that Lululemon targeted was the one that had deep seeded values and ethics and respect towards Technological: The technology change is a factor in business that had driven the business processes since its inception. The ease of product development and the quality of product involvement with specification along with measures and tools of evaluation had been technology driven. For the case of Lululemon the technological involvement had been the basics of its product mix. The use of marine science, bio-chemistry, innovations in linen making and evolution of personal development for the clients in very scientific principles based models made the Business choices for existence altogether. At Lululemon, even the linen used for clothing material making was a technological innovation in itself called Lunon, which was sea weed based durable flexible, suited for sportive nature of life style for people was involved. The entire Technology cal superiority claims in regard to product technology was threaten in the case having the choices to portray technological superiority were discredite d. Environmental: The factor of environmental awareness and dependence was the core for the business at Lululemon. The relationship that human have with the surrounding nature was key to the brands strategy building measure. The adoption of Environment both in natural and market terms for a competent personality was shattered in this case. Thus the present business environments were challenged as the competing edge to the product was in its association with environment conscious audience. Again, the the reduction in volume of waste generation and Green principals were in use and was maintained somehow. Since the allegation do not change the consumers environmental beliefs or the products environment friendliness. The aspect can be better looked into for Strategy formulation for the next set of activities. Legal: The role of Canadian legislations and the reflections that the Authorities had towards the report made the business change its claims and thus dismantle the marketing and product mix the business generated. Workplace codes of conduct along with the actions those are to be taken are to be made liable. The LEED guidance (Energy and environmental Design) norms have shaped the way to develop future infrastructure such those have Green effects with nearly nil carbon emission, no huge expenses of electricity long with Zero waste policies has made the business a new factor to deal with in its infrastructure capabilities and also shaped the strategic issues like legal norms are considered.. Based upon these the process developed its strategies for future existence thus reframing the aims and objectives that the business had. b. Importance of the Stakeholders relation in business and impact assessment of Current Suppliers on Strategic Planning The stakeholders are those who are involved in the business processes in different capacities that have its own objectives related with the business, mutually beneficial, the consequences. The start of any stakeholder engagement process is stakeholder mapping. Stakeholder mapping identifies the target groups and pulls together as much information as possible about them. Stakeholders are by definition people who have a stake in a situation. Stakeholders can be described in organisation terms as, those who are maybe internal (e.g. employees and management) and those external (e.g. customers, competitors, suppliers etc.). However, the internal customers or employees too are considered as Stakeholders depending upon the nature of the business and the cultural values those have more involvement of the employees in the business processes. For the case, Lululemons supply side was handled by different agencies, may it be raw material, product sourcing or Finance Sourcing and other industrial bodies associated with their business. In Stock exchange denominations Lululemon had been a good performer with a record being in a gross profit margin of 51.7% in place of in respect to the overall Sectors being at 34.1%. Thus the selection of this equity option for Stakeholders became easier at NASDAQ in 2007 becoming a star performer. However, the news report had shattered the broader Brand Appeal thereby in a state of strategic drifts. The case suggests that in 2007 itself the price sensitive market with price elasticity was on decline if compared with 2002, a five year term to analyze the changes. When its 0.4 to 3.8% in few cases for the Athletic Accessory production sector, Lululemon was not bothered with it and had 18.2% on its own, proving the capacity of the segment that the brand serves. The consumers were more sensitive to the price but the level of trust and comfort and faith was the key to it. Again from supply side Lululemon outsourced its linen material from Smartfiber AG SeaSell named German Based small business unit (Supplier). The firm or the supplier in this case specialized in fiber manufacturing process out of Marine Biology research depended innovations, the one unique in itself. The Lyocell cell system technology they used to form Seacell, a patented composition for Fiber manufacturing. The joint strategic alliance provided the material which was declared to have qualities to keep skin firm and smooth, Prevent skin dryness kind of benefits. However, the New York Times destroyed this claim making the ingredient in the promotion communication of Lululemon a hoax. However, the firms cae up with their thesis and lab reports to argue it out technically. The employees of the Business acted as Educators who communicated the offerings of the product to consumers in grass root level with a lot of relationship marketing components involved. Since the most valued item of the brand and its equity was lost, the ethics made the story more problematic to the equity market of the business where the price decrease was a record fall of 8% in value. The report of media made the Canadian Toronto based equity markets loose upon Lululemons values. Thus the strategy to select the right stakeholder was the raise that the business grew from 36.87 USD to 58 USD in just 7 weeks during its lifecycle since its inception. Nevertheless, the press conference with the Swizerland based lab as independent evaluator gave a declaration stating the SeaCell is found to be effective thus helping the brand some of what was left in terms of product superiority. All prties in the process gave example of stake holders strategic importance and participation in the busines s process. Task 3: a. Critical analysis of future risks and sustainability and effects upon strategic business planning For a business manager it is the imperative of detecting long-term financial risks (). For professionally judging the risks lesson of the recent financial crisis requires a heightened perception for unconventional, long-term risk. Nevertheless, () predicts that which can be informed by the better tools and methodologies that the sustainable finance grid of analysis provides, for a manager to make informed decisions. This strategic finance is the job that has been the key of prediction about the financial health of the firm. Further, long-term but steadily growing risks include climate change, resource depletion, social upheaval, and other risks stemming from environmental, social, and governance phenomena. Each one is both the independently or in correlation can be all of which are seldom identified. Thus assessed by financial analysts, and therefore needs the overall market variance criteria involved. For the case of Lululemon the prediction is not based upon totally, however was gi ven in hint perspective by NASDAQ, which dipped 8% on its market Holdings, thereby influencing the future strategic allocations in jeopardy too. Since the financial personnel may not be a market o reviewer in a futuristic sense but effectively a team effort, on strategic grounds, re-engineer the strategies as off the current period. The solution can be got by Lulelemon about how the future is going to be. For the reason they view the future is to make an assessment of the predictability of sustenance and on what grounds those evaluations are to be made. The UK based news daily The Guardians survey on an international level in 2013 of the strategic planning process in future sustainability is suggesting that consumers of developed nations ore keen on product value over price when it comes to lifestyle and nutrition to avail the best. Thus the awareness of consumers in the digital age has grown in leaps and bounds. However, the Lululemon had been the brand that was lesser towards price dependent competency, and more on the value side of consumers perceptions. Furthermore, historically, marketing and consumer insights were driven by majorly broad based survey quantitative techniques such as survey analysis and segmentation studies. However, these techniques have not effectively designed the required models for consumer attitudes and behaviours analysis findings around these highly complex issues related to sustainability for a business in long term. Nevertheless, () argues that statistics-driven segmentation is still the practice in majority. Thus the brands have discovered the value of augmentation techniques built upon the latest social and cognitive science process innovations. Qualitative methods like those used in demographical research, empathy interviews, and applied psychometric science. Thus with more and more factors are getting involved, evolving the ideas surrounding the Lululemon;s brand essence like climate change to understand how they prevent or encourage people to engage with the issue, was successfully achieved as the 2006-2007 FYI (Financial Year) Annual Report indicates. Again when the sustainability issue is recalled the past episodes, engaging employees in sustainability has been the domain of volunteer employees, working through green teams and environmental awareness events, like Lululemon efforts comes to view. However, theres been a shift to more formal initiatives that embed sustainability into organiz ational cultures and specific job functions. Alongside this shift has also been a growing realization of the positive impacts of such engagements on HR metrics like recruitment, employee satisfaction, and long-term retention. As a result, HR and sustainability leaders are teaming up to meet shared goals and address the critical need to build a workforce that can adeptly navigate important domestic and global trends to not only sustain but grow alongside. Again, the strategic approach has to integrate for additions to a more qualitative approach to understanding the target consumer, and new dimensions those can be evolved. Consumers purchase patterns, priority movements and purchasing decisions are few qualitative inputs required prior to strategic formula making. This analysed data will allow the Consultant and the Business leaders to understand its target audience or consumers on a highly personal level and modify products and services to fit your preferences. This positivity of Lululemon still exists as the case suggests, within the personalized Educator named sales personnel. The strategy would may have to start from there. b. Strategies to mitigate risks in the future () defines, risk management is a systematic process of identifying and assessing company risks and taking actions to protect a company against them. Some risk managers define risk as the possibility that a future occurrence may cause harm or losses, while noting that risk also may provide possible opportunities. However, by taking risks, companies sometimes can achieve considerable gains. Nevertheless, a business would need risk management abilities to analyze possible risks in order to balance potential gains against potential losses and avoid expensive mistakes. () comments that risk management is best used as a preventive measure over a reactive measure, for business of profit making nature. Companies benefit most from considering their risks when they are performing well and when markets are growing in order to sustain growth and profitability. Over the past decade, large companies have become increasingly adept and competent at analyzing their supply chains values for environmen tal and social risks. Therefore, in turn they have been extending their responsibility more deeply into the supplier relationship building with consumers. The consumer feedback procedure is of immense importance when judged from a strategic view to predict risks based upon heir discontents. However, a shift has emerged in which companies are upgrading the search for hidden risks in their supply chain. Thus in process is making wider search for shared value via new partnerships, product and process innovations. Nevertheless, the basic objective of cost and profit-sharing models are incorporated for mitigation of risks, measurement calculations. Its been only a decade that the corporate leaders became aware of and devoted attention towards how best to determine the environmental impacts of products and over their entire business cycle. For long term planning thus then made a major shift and drifted towards sustenance. Thus social and environmental benefits regularly considered in new product and service design via Life Cycle Analysis (LCA). Lululemon may use it as technique to assess environmental impacts associated with all the stages of a product's life from business lifecycle view. Initiating the process from on, raw material extraction through materials processing, manufacture, and distribution like contains. Nevertheless, use, repair and maintenance, and disposal or recycling too needs focus. Lululemons Green Initiatives and Supply chain management information from the case sites so users comfort and valuation review too would be the mitigation tool.